Signature Wafer & Chocolate Co., recognized as the largest wafer manufacturer in the United States, is set to expand its retail presence with the introduction of its SKIPPY Peanut Butter Wafer Bar line in Walmart stores across the country starting April 15, 2025. This expansion is expected to enhance the brand’s visibility and distribution on a national scale. Alongside this rollout, the company is launching two new flavors of the SKIPPY Peanut Butter Wafer Bar: Banana and Peanut Butter, and Strawberry Jelly. These flavors will complement the newly reformulated Creamy Peanut Butter & Chocolate Fudge Wafer Bar, which now includes granola and chocolate chip toppings to improve its taste and texture.
Russ Asaro, Executive Vice President at Signature Wafer & Chocolate Co., stated, “Our expanded footprint in Walmart and introduction of new flavors reflect our ongoing commitment to innovation and quality.” He noted that the company has experienced strong performance in its existing distribution channels, and this move is intended to facilitate further growth by appealing to contemporary snack consumers.
Walmart will offer a selection of three flavors in this line. The SKIPPY Creamy Peanut Butter & Chocolate Fudge Wafer Bars have been reformulated for better taste and texture, incorporating granola and chocolate chip toppings. The SKIPPY Banana and Peanut Butter Wafer Bars combine creamy peanut butter with crispy wafers, granola, and real banana. The SKIPPY Strawberry Jelly Wafer Bars provide a classic peanut butter and jelly experience, featuring real strawberry pieces and granola for added crunch.
Each of these bars is designed to deliver 6 grams of protein and is made without high fructose corn syrup, aligning with the preferences of today’s health-conscious consumers. The focus on quality ingredients aims to satisfy both retailers and consumers alike.