Simon Cowell, known for his keen eye for perfection as a TV personality and talent judge, has taken on a new role as Domino’s “quality captain” in the brand’s latest TV ad campaign. The ad highlights Domino’s commitment to ensuring that every pizza meets the highest standards before it goes into the oven. Cowell’s reputation for demanding excellence aligns with Domino’s focus on operational quality, as the brand continues to emphasize the importance of delivering pizzas that are made to exact specifications.
Kate Trumbull, Domino’s Senior Vice President and Chief Brand Officer, emphasized that Cowell’s involvement underscores the brand’s dedication to quality. By featuring Cowell, Domino’s aims to take its operational excellence to the next level, ensuring that each pizza is carefully checked by team members across the U.S. before it reaches customers.
Cowell expressed his confidence in Domino’s ability to deliver top-notch pizzas, stating that the brand’s attention to detail and commitment to quality makes it a “definite yes” from him. Frank Garrido, Domino’s Executive Vice President and Chief Restaurant Officer, further highlighted the company’s focus on quality control, noting that Domino’s franchisees and store team members are trained to meticulously check every order, from pizza toppings to accompanying items like dipping cups, to ensure customer satisfaction.
The ad campaign reflects Domino’s ongoing efforts to showcase its commitment to quality through both its products and operational practices, reinforcing the brand’s promise to deliver delicious, well-crafted pizzas to its customers.