Skullcandy has launched Soundlab, a new loyalty program aimed at rewarding dedicated fans with exclusive offers and benefits. Soundlab provides members with early access to new products, invitations to exclusive events, and collaborations. Additionally, members have the opportunity to contribute creative input, offering a more interactive experience than typical loyalty programs. Membership in Soundlab is free, and new members will receive 25 points upon signing up. To join, users can visit Skullcandy’s website.
Members of the program can earn points in several ways, including creating a profile, making a purchase, writing reviews, or following Skullcandy on social media. For every 100 points earned, members receive $20 in rewards, which can be applied at checkout for purchases on Skullcandy’s website. The program is designed to make it easier for customers to save on Skullcandy products.
As part of the launch, Skullcandy is offering a behind-the-scenes look at the company’s product development process. The campaign includes a video showcasing the brand’s testing methods and product refinement. The video features a stylized approach, likened to a Willy Wonka-style factory, offering a whimsical view of Skullcandy’s operations.
In conjunction with Soundlab, Skullcandy is also introducing a new Plasma colorway for its Crusher ANC 2 True Wireless Headphones, a popular product in its lineup. The campaign features Skullcandy Ambassadors, including professional skateboarder Una Farrar and snowboarder Jill Perkins, among others.
Skullcandy’s recent initiatives are part of a broader shift under CEO Brian Garofalow, who has brought on industry veterans from prominent brands like Vans, Billabong, and Oakley to reestablish the company’s connection to its roots in boardsport culture. This move aims to set Skullcandy apart in the consumer electronics sector by adopting strategies typically seen in lifestyle brands.