SmartSweets, known for its low-sugar candy alternatives, has announced enhancements to its best-selling products including Sweet Fish, Sourmelon Bites, Sour Blast Buddies, and Peach Rings. These updates include improved flavor, texture, color, and increased sourness in applicable products. Consistent with the brand’s health-oriented mission, these candies retain their characteristics of containing up to 92% less sugar than traditional candies, without artificial sweeteners, added sugars, or sugar alcohols.
This initiative is part of SmartSweets’ continuous effort to innovate within the candy industry, which involves extensive recipe testing and gathering consumer feedback. According to Tara Bosch, the founder of SmartSweets, the recipe changes are a response to consumer preferences and are based on rigorous testing to ensure these new formulas are preferred over the older versions. Since its inception in 2016, SmartSweets has positioned itself as a leader in the better-for-you candy segment by focusing on creating healthier alternatives that appeal to a broad audience.
The company’s ongoing commitment to innovation and community feedback underpins these latest enhancements, aimed at making their candies more appealing without compromising their healthier candy promise. This development aligns with growing consumer trends that favor healthier lifestyle choices, particularly in snack foods.