SNICKERS, a brand under Mars, has introduced a seasonal product known as SNICKERS Eggs, designed for Easter celebrations. This new treat features an updated recipe that includes an enhanced combination of milk chocolate, caramel filling, roasted peanuts, and nougat, all in the shape of an Easter egg.
To promote the launch of SNICKERS Eggs, the company is presenting a large, nearly 10-foot SNICKERS Chicken in Flatiron Plaza, New York City. On March 28, from 11:00 a.m. to 7:00 p.m. EDT, this oversized character will distribute thousands of free SNICKERS Eggs every hour to attendees.
Allison Miazga-Bedrick, Vice President of Seasonal Marketing at Mars Wrigley North America, commented, “SNICKERS Eggs are an irresistible springtime treat to satisfy consumers who are excited to start embracing seasonal rituals — they’re the perfect way to treat yourself now and fill their Easter baskets later.”
For those unable to attend the event in New York City, there is an opportunity to participate by visiting SNICKERS.com/eggs from March 24 to April 4, where individuals can enter for a chance to win a year’s supply of SNICKERS Eggs, ensuring a steady supply of this seasonal confection.