Mars Wrigley has introduced its 2024 holiday collection, bringing back SNICKERS Trees and introducing new seasonal flavors from M&M’S and Dove. The SNICKERS Trees feature the classic SNICKERS blend of caramel, nougat, roasted peanuts, and milk chocolate, offering a festive treat for the holiday season. Allison Miazga-Bedrick, Vice President of Seasonal Marketing for Mars Wrigley North America, highlighted SNICKERS Trees as a versatile option, perfect for stocking stuffers or holiday indulgence.
Alongside the SNICKERS Trees, Mars Wrigley’s holiday lineup includes two new flavors. M&M’S Toasty Holiday Peanut combines roasted peanuts with notes of cinnamon, vanilla, spiced sugar, and caramel, creating a cozy seasonal taste with festive candy shells in red, green, and yellow. Dove Dark Chocolate Holiday Mint introduces a blend of dark chocolate and mint, aiming to capture the freshness of the winter season.
Mars Wrigley will also bring back popular holiday candies, such as M&M’S Holiday Mint and various M&M’S and Dove chocolates in red and green. These seasonal staples cater to a range of holiday moments, from baking to stocking stuffing, with additional options like M&M’S Red & Green Megatubes, Life Savers Storybook, and Skittles Canes, making them suitable for holiday gatherings and celebrations.