Sony Electronics Inc. has announced its role as the official consumer headphones and wireless speakers partner for the Sueños Music Festival. This festival, the largest Latin music event in Chicago, Illinois, will return for its third edition on May 25 and May 26 in Grant Park. This partnership aligns with the recent launch of Sony’s ULT POWER SOUND series, a new line of speakers and headphones designed to deliver substantial bass and an immersive listening experience. As part of this launch, Sony has collaborated with GRAMMY award winner and global chart-topper Peso Pluma, who will headline the festival.
Kazuteru Makiyama, Vice President of Personal Entertainment at Sony Electronics, stated that the ULT POWER SOUND series was created with Latin music culture in mind, focusing on its intense bass elements. He emphasized the importance of delivering authentic sound without compromising quality and expressed excitement about offering new audiences the chance to experience their favorite music as intended.
The Sueños Music Festival celebrates Latin culture through music, food, and vibrant energy. This year’s festival features headlining performances by Peso Pluma, Rauw Alejandro, Maluma, and Ivan Cornejo, among others. Sony’s involvement aims to ensure the festival’s soundscape is of the highest quality with the integration of the new ULT POWER SOUND series.
Sueños co-founders Aaron Ampudia and Chris Den Uijl highlighted the importance of powerful sound for an immersive music experience and expressed enthusiasm about Sony’s contribution to the festival.
As part of the partnership, Sony will have a dedicated experiential activation booth at the festival, allowing attendees to experience the ULT POWER SOUND series firsthand.
The ULT POWER SOUND series includes three Bluetooth speakers—ULT TOWER 10, ULT FIELD 7, and ULT FIELD 1—and wireless noise-canceling headphones, ULT WEAR. These products are designed to deliver powerful deep bass and an enhanced audio experience. Each model features a new ULT button, offering custom-engineered sound modes to enhance music quality.
The ULT TOWER 10 is priced at $1,199 USD and $1,499 CAN, the ULT FIELD 7 at $499 USD and $599 CAN, the ULT FIELD 1 at $129 USD and $179 CAN, and the ULT WEAR at $199.99 USD and $349.99 CAN. These products will be available beginning Spring 2024 at Sony.com, Amazon, Best Buy, and other authorized Sony dealers.