Spanx, LLC, a prominent brand in women’s shapewear, has announced a new partnership with L’Enchanteur, a brand founded by twin sisters Dynasty and Soull Ogun. This collaboration marks L’Enchanteur’s first brand partnership following their recognition with the 2024 CFDA/Vogue Fashion Fund Award. The partnership was initiated with a dinner event in New York City, where the two brands unveiled a collection of sculpted jewelry pieces designed specifically for the launch of SPANXsculpt™ ReDefine, a new denim collection that incorporates advanced sculpting technology aimed at enhancing the lower silhouette.
The collection features various attachment styles, including belt loop chains and safety pins, designed to complement the SPANXsculpt ReDefine denim. Additionally, it includes a suite of ten interchangeable charms that allow for personal expression, featuring designs such as Spanx-red gemstones and symbols that reflect both brands’ identities.
L’Enchanteur is recognized for its approach to jewelry, transforming pieces into sculptural art that carries spiritual and cultural significance. Their recent achievement of the CFDA/Vogue Fashion Fund Award underscores their commitment to innovation and design.
This collaboration aligns with Spanx’s mission to empower women through innovative design, reflecting a shared commitment to creating functional and meaningful products. The partnership aims to provide customers with collections that are not only stylish but also deeply rooted in purpose and narrative.