Stags’ Leap Winery, one of the oldest wineries in Napa Valley, has announced an exclusive partnership with Cirque du Soleil Entertainment Group. This collaboration will feature Stags’ Leap Winery as the Official Wine of Cirque du Soleil’s United States Big Top Shows for the next year, starting next month. The winery, with over 130 years of winemaking tradition, will be highlighted at Cirque du Soleil performances across the United States.
The partnership will introduce Stags’ Leap Napa Valley Chardonnay and Cabernet Sauvignon at concession stands, along with an elevated Stags’ Leap Winery lounge in select cities. Additionally, Stags’ Leap Winery will be featured in multimedia branding throughout the venues and in collaborative social media content shared by both brands.
Megan O’Connor, Brand Director at Stags’ Leap Winery, emphasized the symbolic connection between the winery’s namesake—a mythical stag known for its courage and freedom—and Cirque du Soleil’s transformative live performances. She noted that both brands inspire exploration and the pursuit of pleasure.
Lauren Hart, Head of Partnership Strategy at Cirque du Soleil, expressed excitement about the collaboration and the opportunity for United States Big Top fans to enjoy premium wine offerings on-site.
The partnership will kick off on June 8, when Cirque du Soleil opens in Laguna Hills, California with the show KOOZA. This collaboration will continue until July 2025, with the partnership visiting ten markets, including the debut of the show ECHO, which explores the connection and bond between humans and the animal kingdom.