Subway has introduced the Footlongest Crunch Series across select countries in the Middle East, marking the launch with a new Guinness World Record for the most people participating in a crunches relay. The event, held at South View School in Dubai, saw 261 participants complete the record-setting relay in 13 minutes, followed by an opportunity to enjoy freshly made Subway sandwiches. Notable participants included Amal Bin Haidar, former captain of the UAE Women’s National Basketball Team, and Farah Jefry, a football player for Saudi Arabia’s Ittihad Ladies Football Club.
The Footlongest Crunch Series, created in partnership with Doritos, brings a crunch-inspired menu to Subway, celebrating a regional tradition of adding texture to sandwiches. This menu addition includes two new subs, a freshly made salad, and a side of Footlong Loaded Doritos. Designed to enhance Subway’s philosophy of “Eat Fresh, Feel Good,” the new series aims to cater to those seeking bold flavors alongside nutritious options.
According to Zeinab Elamrawy, Head of Marketing for Subway’s EMEA Master Franchise Markets, the campaign aligns with Subway’s commitment to promoting an active lifestyle through fresh food options. The Footlongest Crunch Series is the latest addition to Subway’s chef-curated menu, offering Middle Eastern customers a variety of textures and flavors inspired by local preferences.