Sugarlands Distilling Company has launched its newest product, Orange Squeeze Moonshine. This citrus-flavored moonshine aims to capture the nostalgic taste of classic orange soda and is available in 750 mL jars. The product has an alcohol content of 25% by volume and is currently available at Sugarlands’ distillery in Gatlinburg, with plans for nationwide distribution soon.
To promote the launch, Sugarlands is partnering with the rock band O.A.R. (Of a Revolution), who will serve as brand ambassadors. The band’s presence will be featured on jar hang tags at retail locations. O.A.R. has been long-time friends of Sugarlands and previously collaborated on other products, including Jammin’ Peach, a canned moonshine cocktail, and a special edition of Roaming Man Tennessee Straight Rye Whiskey.
Greg Eidam, Sugarlands’ Master Distiller, praised the distillery team for capturing the vibrant and tangy flavor of orange soda in the new moonshine. He expressed excitement about the partnership with O.A.R., noting the band’s alignment with Sugarlands’ values of quality and creativity.
O.A.R., known for hits such as “Shattered (Turn the Car Around),” “Love and Memories,” and “This Town,” is recognized for its energetic live performances and dedicated fanbase. The band will begin its 2024 tour on July 16 in Raleigh, N.C. Chris Culos, O.A.R.’s drummer, expressed enthusiasm about the collaboration, highlighting the shared spirit of their music and the new moonshine.
Orange Squeeze Moonshine is the latest addition to Sugarlands’ portfolio, continuing its tradition of innovative and flavorful products.