SweeTARTS is expanding beyond its hard candies with the launch of Gummy Halos, a ring-shaped treat that blends the brand’s signature sweet-and-tart punch in a soft, airy gummy format. Each halo features a fluffy, marshmallow-like bottom layer capped by a vibrant pink and blue chewy top, all dusted in a sugary-tart coating. Two new flavor combos—Blue Punch and Strawberries & Cream—bring classic tastes into gummy form.
According to SweeTARTS marketing director Kiren Devereux, the goal was to stretch the brand’s playful flavor mash-ups into a new texture. “We’re daring to take SweeTARTS to new heights,” Devereux said. “Gummy Halos deliver that perfect balance of chewiness, fluffiness and tang we know fans love.”
Gummy Halos are rolling out now in four bag sizes—3, 3.5, 6 and 11 ounces—at major retailers nationwide. They join other recent innovations like Ropes, Mega Rope and Chewy Fusions, continuing SweeTARTS’s push to surprise candy lovers with fresh formats and flavor twists.