Taco Bell is introducing a new sauce packet, Disha Hot, inspired by musician Omar Apollo’s family recipe. This sauce will be available for Taco Bell Rewards Members starting on September 24 and will be accessible to all customers on September 26, while supplies last. The Disha Hot sauce features savory and smoky flavors that reflect the original recipe created by Omar Apollo’s mother.
The introduction of this sauce includes a curated Disha Hot Discovery Box, which features popular Taco Bell menu items paired with the new sauce. Customers can also purchase the sauce packets separately. As part of the launch, Taco Bell is offering a limited-edition vinyl of Omar Apollo’s album, “God Said No,” available exclusively to Taco Bell Rewards Members starting September 24 at 2 PM PST.
The collaboration began when Taco Bell, as part of its Feed the Beat program, learned about Omar Apollo’s desire to share his mother’s Disha Hot sauce with a broader audience. Omar’s parents, who emigrated from Guadalajara, opened a restaurant called El Super Taco, where Omar’s mother served her hot sauce, which became a family favorite.
Omar Apollo expressed that bringing Disha Hot sauce to Taco Bell is a way to honor his heritage and the sacrifices made by his parents. Taco Bell’s Chief Marketing Officer, Taylor Montgomery, emphasized the meaningful nature of this partnership and its potential to enhance the menu’s innovation.
The Disha Hot sauce packets will feature sayings created by Omar Apollo, such as “Hotter in person” and “My mom made this.” The sauce itself includes ingredients like roasted tomatillos, white vinegar, peppers, onions, tomatoes, lime juice, and a secret spice blend.
To celebrate the new sauce, the Disha Hot Discovery Box will include three sauce packets, a Cheesy Gordita Crunch, a Doritos Locos Taco, a Crunchy Taco, chips with nacho cheese, and a medium fountain drink, all for $8.99. Additionally, customers can buy Disha Hot sauce packets individually for $0.20 each.
The Taco Bell X Disha Hot vinyl drop will be available to the first 500 Rewards Members who claim the kit through the Taco Bell app. This kit includes the vinyl record infused with orange liquid, a signed insert by Omar Apollo, three Disha Hot sauce packets, and an original Disha Hot sauce bottle.