Tanmiah’s Taste Secrets shortlisted for Gulfood Innovation Awards

Written By Fiona Chan
CATEGORY: Food & Drink
Fiona Chan is the founder of Story Plate, a recipe sharing platform for good. Fiona has been in the storytelling business for over a decade, having worked at a luxury lifestyle publication before venturing off into freelance journalism. Currently, she spends her days as a content strategist specializing in digital storytelling platforms. She's our resident home, food, and drink specialist.

Tanmiah Food Company, a prominent global provider of halal protein, has announced that its “Taste Secrets” range has been nominated for the Gulfood Innovation Awards in the Best Meat & Poultry Product category. This nomination underscores the company’s focus on developing innovative, value-added protein products within the food industry.

The “Taste Secrets” line features marinated fresh chicken breasts available in flavors such as Shish Tawouk, Spicy, Tandoori, and Plain. These products are designed to offer quick and nutritious meal options, utilizing locally sourced chicken marinated with a blend of natural spices. The preparation time for these items is approximately 15 minutes, catering to the increasing consumer demand for convenient meal solutions without sacrificing flavor or nutrition.

Tanmiah’s approach to sustainability is evident in the packaging of the “Taste Secrets” range, which includes 400 gm trays that are pre-cleaned, pre-marinated, and portioned. This method aims to provide consumers with high-quality products while also minimizing food waste, reflecting the company’s commitment to environmental sustainability and social responsibility.

Zulfiqar Hamadani, Group CEO of Tanmiah Food Company, stated, “We are honored to be shortlisted for the Gulfood Innovation Awards, which highlights our role as one of the leading providers of sustainable halal protein. The Taste Secrets Range represents our commitment to delivering exceptional quality and convenience to our consumers, while also addressing the market gap for fresh, marinated tender chicken breasts.”

Marcos Delorenzo, CEO of Agriculture Development Company (ADC), Tanmiah’s Fresh Poultry division, mentioned that being shortlisted is significant for the company and invited customers to experience the “Taste Secrets Range” at Gulfood 2025. The event will serve as a platform to showcase innovations across various distribution channels and to engage with clients and partners.

At the Gulfood trade show, Tanmiah will present products from its various business units, highlighting its extensive portfolio tailored for the MENA markets. The company aims to strengthen partnerships and explore new business opportunities during this event.

ADC will display a range of fresh and frozen poultry products, including whole chickens and value-added solutions. Additionally, Supreme Foods Processing Company (SFPC) will showcase its value-added products and cooked meats, which are produced in advanced automated facilities, catering to Quick-Service Restaurants and hotels in the MENA region.

Tanmiah Restaurants for Fast Food Company (TRC), represented by the Popeyes brand, will also be featured at the stand, highlighting its regional expansion in Saudi Arabia, Bahrain, and Kuwait.

Through its continued focus on innovation, Tanmiah aims to address challenges in the food sector while providing high-quality, convenient, and healthy food solutions to enhance consumers’ culinary experiences.

This content was written by the author of the page and enhanced with AI to improve grammar and readability.

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