Tarte Cosmetics and Dunkin have collaborated on a limited-edition lip collection inspired by Dunkin Refreshers, expanding the beauty brand’s popular maracuja juicy line. The three-item release includes a new maracuja juicy lip tint in two guava-toned shades (lolli and ice pop), a shimmer glass lip plump in rosy mauve, and a lip melt mask in icing pink. Each product is topped with a collector cap bearing the logos of both companies and comes with a themed keychain charm—a miniature Dunkin cup or donut—at no extra cost.
The products debut June 16 on tarte.com, where TikTok Shop bundles will launch the same day under a limited buy-one-get-one-free promotion. Pricing is set at 27 dollars per item or per two-piece bundle. Online availability at Ulta.com begins June 22, followed by entry into Ulta Beauty stores nationwide on June 29.
To support the rollout, the brands will host a #trippinwithtarte road tour that starts with a New York City launch party on June 24 before heading to Miami, Nashville, Dallas, and Los Angeles. A small number of fans in each city will win invitations through social-media giveaways.
Dunkin is tying the beauty launch to its summer beverage promotion, offering all medium Dunkin Refreshers for three dollars and introducing a Pink Spritz flavor that blends guava, orange, and passion-fruit notes. With the partnership, tarte aims to extend its viral lip franchise to beverage-inspired color and flavor, while Dunkin taps into the beauty market ahead of peak summer traffic.