The Finnish Long Drink is expanding its lineup with a new Zero Sugar Variety Pack, just in time for summer. The pack includes three flavors—Citrus, Peach, and Pineapple—each with zero sugar, zero carbs, and 99 calories per 12-ounce can. Despite common confusion, the brand is emphasizing that this is not a seltzer.
“We’re not a seltzer. We’re a long drink,” said co-founder Sakari Manninen, addressing the frequent misconception. While often mistaken for hard seltzers, long drinks are a popular Finnish alcoholic beverage category that originated in 1952 during the Helsinki Summer Games. Known for their bold flavor and liquor base, long drinks offer a more robust taste profile than typical American seltzers.
The brand first launched its Zero Sugar Citrus flavor in 2019. Due to strong consumer demand, the new variety pack introduces two exclusive additions—Zero Sugar Peach and Zero Sugar Pineapple.
At 5% ABV, the new pack offers a low-calorie, flavor-forward option for summer occasions. Available now, the Zero Sugar Variety Pack continues the brand’s mission to bring Finnish-style long drinks to U.S. consumers while maintaining clarity about what sets them apart in a crowded beverage category.