The French Workshop, a bakery-cafe chain known for its traditional French offerings, has announced plans to begin franchising in the U.S. The chain, which was founded in 2015, is expanding beyond its company-owned locations in New York, with a fifth store set to open in Astoria by the end of 2024. The brand’s focus on authenticity and high-quality pastries, cakes, croissants, sandwiches, and beverages has made it a popular destination for customers seeking a refined culinary experience.
The French Workshop’s decision to franchise follows several years of planning and preparation. Graham Buckley, Vice President of Franchising, stated that the brand has built a strong operational and technological foundation to support its franchise partners. With a track record of success in New York, The French Workshop aims to replicate this in new markets across the U.S.
The bakery-cafe operates in a niche segment of the fast-casual dining industry, offering franchisees an opportunity to introduce a distinctive culinary experience to their communities. The French Workshop’s menu caters to various times of the day, featuring items like Crème Brûlée Cheesecake, Bavarian Cream Croissants, Chorizo Egg White and Cheddar sandwiches, and the Iced Nutella Latte. The diverse menu and broad appeal provide franchisees with the potential to attract different demographics throughout the day.
A partnership with the Zorbas Group, which has managed over 80 bakeries and food service establishments in Cyprus since the 1970s, has helped The French Workshop streamline its production and distribution processes. This collaboration has contributed to the brand’s strong financial performance, with an Average Unit Volume (AUV) of over $5 million and total system-wide sales reaching $18 million in 2023.
The French Workshop offers extensive support to franchisees, including assistance with site selection, real estate, construction, and design. Franchisees also benefit from comprehensive training programs and a Learning Management System that covers all aspects of running a bakery-cafe, from operations to customer service. Additionally, the brand provides technology tools for inventory management, loyalty programs, scheduling, and guest feedback.
The French Workshop is targeting experienced restaurant operators as potential franchisees as it plans its expansion, with a focus on the East Coast. The brand is seeking partners in states such as New York, New Jersey, Connecticut, Pennsylvania, Virginia, Maryland, Washington D.C., and Florida.