The Human Bean coffee franchise has teamed up with Creative Realities, Inc., a leader in digital signage solutions, to upgrade their drive-thru customer experience with innovative digital menu boards. This partnership aims to enhance the visual engagement of customers through dynamic displays that offer up-to-date information on products, including seasonal promotions and special events.
Janie Page, Chief Marketing Officer at The Human Bean, emphasized that the initiative is designed to maintain the franchise’s commitment to authentic interactions at the drive-thru window. The new digital solution offers both flexibility and a refreshed aesthetic that aligns with updated brand colors and themes. It also integrates seamlessly with the company’s point-of-sale systems, allowing for real-time updates on pricing and inventory, which ensures accuracy and efficiency in service.
These digital menu boards are tailored to highlight The Human Bean’s seasonal celebrations and promotions, such as limited-time offers and Community Giveback Days, enhancing customer engagement and participation in these events. Rick Mills, CEO of Creative Realities, noted that the design of these menu boards is a mix of dynamic digital and traditional elements, crafted to provide a unique and aesthetically pleasing customer experience.
Currently, over 30% of The Human Bean locations have implemented the new digital menu boards, with further rollouts planned across the country. Customers can locate their nearest drive-thru equipped with these new features by visiting thehumanbean.com.