Tillamook Country Smoker has expanded its partnership with Mike’s Hot Honey, America’s No. 1 and original hot honey brand, by adding sweet-heat beef jerky to its line. Earlier this year, the companies introduced beef sticks made with Mike’s Hot Honey that captured the swicy trend of sweet and spicy flavor, and by popular demand, the lineup now includes slow-smoked beef jerky blending natural honey heat with premium beef.
The expanded range comprises 1 oz (28 g) individually wrapped beef sticks, 3.6 oz (102 g) and 9.25 oz (262 g) bags of beef sticks, plus 2.2 oz (62 g) and 6.5 oz (184 g) bags of beef jerky. All products are crafted from 100 percent premium beef, gluten free, protein packed, and made without artificial ingredients, using pure honey infused with real chili peppers.
Bree Randall, chief marketing officer of Tillamook Country Smoker, said the launch exemplifies both brands’ dedication to quality and balanced flavors. Mike Kurtz, founder of Mike’s Hot Honey, noted that the new jerky highlights the natural sweetness and bold heat of his hot honey.