Top Seedz, the award-winning maker of organic, gluten-free crackers and roasted seeds, is unveiling a bold new update to its popular product line: a redesigned rectangular cracker and an all-new circular shape for its Grab and Go pouches. The shape updates reflect a thoughtful evolution of the brand’s offerings as it scales production and expands into new markets like food service.
The new rectangular shape will become the standard for Top Seedz seeded crackers. Designed with functionality in mind, it improves dip-ability, packaging efficiency, and portion control. It also looks great on a charcuterie board, which customers have praised for both appearance and practicality.
Beyond aesthetics, the change also supports improved production processes. By removing parchment paper from the baking line, Top Seedz is introducing a subtle shine to the cracker’s underside while simultaneously reducing waste. This adjustment is part of a broader push toward more sustainable operations.
Top Seedz is also replacing its plastic clamshell packaging with an eco-friendly pouch, extending shelf life and reducing environmental impact. The packaging change reflects the company’s mission to build a more sustainable future while enhancing the consumer experience.
Founder and CEO Rebecca Brady emphasized that the new format benefits all stakeholders. “Switching to a rectangle may seem simple, but it’s a big move that benefits everyone—from our production team to our loyal customers,” said Brady. “We’ve fine-tuned our equipment to keep things running smoothly and sustainably, all while keeping our ingredients 100% the same.”
The new circular cracker format was created for Grab and Go pouches, making them ideal for on-the-go snacking and food service applications—a growing opportunity Top Seedz is eager to pursue.
These updates mark a new chapter for the brand, with new shapes already available on the Top Seedz website and rolling out to stores later this year.