Topgolf and Topgolf Callaway Brands Corp. have launched a new website, Topgolf Shop, aimed at beginner and off-course golfers to simplify the process of purchasing entry-level golf equipment. This platform combines Topgolf’s focus on making golf more accessible with Callaway’s expertise in golf equipment. The website offers a curated selection of golf clubs, balls, gloves, and tees, all designed to help new golfers confidently transition from the bay to the course.
Topgolf CEO Artie Starrs noted that the goal is to make golf more fun and less intimidating for new players. The new site addresses a key issue for beginner golfers—finding the right equipment—by offering easy-to-understand product recommendations. Topgolf Shop features a simple survey to help users select the appropriate gear based on factors such as handedness, height, swing speed, and usage. Additionally, the site provides access to resources like booking lessons or reserving a practice bay at Topgolf venues.
Callaway Golf President Glenn Hickey emphasized that the platform supports new golfers by offering high-quality equipment tailored to their needs, making the game more enjoyable from the start.