In a recent event, the Texas Auto Writers Association recognized the fourth-generation Toyota Tacoma as the Truck of Texas during the 31st annual Texas Truck Rodeo. This marks a notable achievement as it is the first instance of a midsize pickup truck receiving this title. The Tacoma’s recognition is part of a trend where Toyota pickups have secured the top award at the Truck Rodeo three times in four years, with the full-size Tundra winning in 2022 and 2024.
Alongside the Tacoma, the Lexus GX 550 was awarded SUV of Texas. The event also included various category and technical awards, with the Tacoma being named Midsize Truck of Texas. The Toyota Wireless Trailer Camera received the Best Towing Technology award, while Toyota’s Safety Sense 3.0 was recognized as the Best Driver Assist or Safety Feature.
The new generation Tacoma was introduced in spring 2023 and features two powertrains, including the i-FORCE MAX hybrid option, which produces up to 326 horsepower and 465 lb.-ft. of torque, representing a significant increase in torque compared to its predecessor. The Tacoma is designed to cater to a range of customer needs, offering 11 unique grades, including the newly developed Trailhunter grade, which emphasizes off-road capabilities.
The TRD Pro variant of the Tacoma introduced the IsoDynamic Performance Seat, aimed at enhancing comfort and control during off-road driving. The Trailhunter grade is specifically engineered for overlanding, incorporating advanced off-road equipment from various manufacturers.
The Texas Truck Rodeo, hosted at Eagles Canyon Raceway in Decatur, Texas, allows automotive journalists to assess the latest trucks and SUVs through both off-road and street evaluations. Vehicles are judged based on criteria such as interior and exterior quality, value, performance, and overall appeal.
The Truck of Texas award is regarded as prestigious and competitive, with TAWA President Cory Fourniquet noting that the Tacoma stood out to the association’s members due to its diverse offerings and new powertrain options. The Texas Auto Writers Association has been promoting professionalism in automotive journalism for over two decades and hosts events that showcase vehicles from various manufacturers.