WHP Global, the parent company of Toys”R”Us, has announced a license agreement with the Navy Exchange Service Command (NEXCOM) to open Toys”R”Us shops within NEX stores. The first of these shops will open this fall at NEX Oceana in Virginia Beach, VA, followed by another location at NEX Jacksonville, FL.
The Toys”R”Us shops will feature a wide selection of toys and games suitable for children of all ages. Navy families will have the opportunity to shop for popular toys, take photos with the mascot Geoffrey the Giraffe, and enjoy a unique shopping experience.
Stanley Silverstein, Chief Commercial Officer at WHP Global, expressed enthusiasm about the partnership, noting that it allows Toys”R”Us to extend its reach and provide a tailored shopping experience for Navy families. Richard Honiball, Executive Vice President and Global Chief Merchandising and Marketing Officer at NEXCOM, highlighted the excitement of this new venture and its potential to evoke nostalgia and enhance the toy selection for military families.
The first Toys”R”Us shop is expected to open in time for the holiday season, with additional stores planned for 2025. Navy families can look forward to exclusive promotions, special events, and a diverse range of toys aimed at inspiring imagination and play.