TruMoo and Dairy Farmers of America have teamed up with Marvel Studios to launch a special summer promotion tied to “The Fantastic Four: First Steps,” in theaters July 25. Beginning July 18, TruMoo “Fantastic Berry” low-fat milk will arrive in grocery stores nationwide. The berry-flavored milk delivers eight grams of complete protein per serving and is available in half-gallons.
To extend the excitement beyond flavor, fans can collect four limited-edition color-changing glasses by uploading a receipt at MarvelMilk.com. Each week at noon Eastern Time, a new design unlocks: Human Torch on July 18, Invisible Woman on July 25, The Thing on August 1 and Mister Fantastic on August 8. Pouring cold milk into a glass reveals hidden Super Hero art. While supplies last, consumers who provide proof of purchase will receive the featured glass.
In addition to TruMoo, regional DFA brands such as Alta Dena, Tuscan Dairy and Garelick Farms are offering special edition white milk packaging inspired by the film. Full-gallon cartons will be sold in select markets. All products and glass designs will remain available through September 2025, subject to stock levels.
“We designed these glasses to come to life with every pour, creating the kind of wow factor that turns ordinary milk moments into extraordinary memories,” said Rachel Kyllo, chief marketing officer of Dairy Brands at DFA. She added that the protein and calcium in TruMoo help “growing superheroes build their own cosmic powers every day.”