NYX Professional Makeup has launched a new collection in collaboration with Warner Bros. Pictures, themed around the upcoming A Minecraft Movie. This marks the first live-action adaptation of the popular video game Minecraft, which is recognized as the best-selling video game globally.
The limited-edition collection aims to blend makeup artistry with elements from the Minecraft universe, reflecting the game’s legacy. It includes products designed to allow users to express their creativity through makeup, appealing to both makeup enthusiasts and gamers.
The product lineup features Cheeky Mob Blush Balms available in three shades, Rare Highlight Balms in three luminous shades, and Fat Oil Slick Clicks in three glossy finishes. Additionally, a compact mirror is included to facilitate on-the-go artistry.
Denee Pearson, Global Brand President of NYX Professional Makeup, stated, “At NYX Professional Makeup, we lead by bringing together communities through artistry and innovation.” The collection is designed to resonate with Minecraft fans, showcasing stackable colors and themed products.
NYX Professional Makeup has a history of engagement with the gaming community, having previously partnered with eSports teams and launched campaigns addressing social issues within the gaming world. The A Minecraft Movie collection is currently available on the NYX website and will be accessible globally starting March 24.