VICTOR Super Premium Pet Food, a brand under Mid America Pet Food based in Texas, is set to expand its product offerings with a new line of Sensitive Skin and Stomach foods tailored for adult dogs and puppies. This new line is scheduled to be available in March at locations where VICTOR products are sold.
The Sensitive Skin and Stomach product line consists of three distinct formulas designed for dogs that experience skin or stomach sensitivities. Notably, these formulas do not contain chicken. The available recipes include Salmon Meal and Brown Rice, Grain-Free Lamb Meal and Sweet Potato, and Beef Meal and Brown Rice.
These foods are formulated to exclude common allergens such as gluten, corn, soy, and wheat, and they do not contain artificial flavors or colors. Each recipe is crafted with high-quality proteins that provide essential amino acids, which are intended to enhance energy levels, support immune function, and nourish the skin and coat. The formulations also feature VPRO® Blend, a proprietary mix of supplements, vitamins, and minerals aimed at promoting metabolic function and aiding in nutrient digestion for active dogs. Furthermore, the recipes include Omega 3 and Omega 6 fatty acids, along with Vitamin E, to promote healthy skin and coat.
Each recipe is designed to deliver high levels of animal protein, thereby supporting stamina and energy needs for active dogs. VICTOR has indicated that the protein inclusion rates from real meat sources will be clearly displayed on the front of each bag.
Jeff Caswell, the CEO of Mid America Pet Food, stated, “Our new line of Sensitive Skin and Stomach foods are ideal for pet parents looking to provide their dogs with super premium nutrition at a great value that will accommodate dogs with certain sensitivities or allergies.” This new product line aims to meet the demand for chicken-free options while addressing skin and stomach issues in dogs.