Vitaminwater has launched a new campaign called “Paint Your Rent,” aimed at bringing more color into fans’ living spaces while offering a chance to win free rent for a year. The campaign encourages participants to share which vitaminwater flavor they would choose to inspire a bold redesign in their home. Five winners will be selected to receive custom design services from interior design firm Havenly, along with a color-coordinated mini fridge stocked with vitaminwater flavors.
The campaign reflects vitaminwater’s long-standing commitment to adding vibrancy to everyday life. Tiphanie Maronta, Senior Director of Brand Management for vitaminwater, explained that the campaign is a response to rising rent prices, which often leave consumers with limited resources for home décor. Paint Your Rent is intended to help fans incorporate the bold colors and flavors of vitaminwater into their living spaces.
To enter the campaign, fans can text “Rent” to 2653 or visit cokeurl.com/paintyourrent and upload a photo of their favorite vitaminwater flavor in a space that could use a makeover. Entries are open through August 27.
The campaign also features collaboration with Havenly and its lead designer, Kelsey Fischer, who has created AI-generated mood boards inspired by five vitaminwater flavors. Each board showcases a unique color palette and design elements that reflect the personality of the corresponding vitaminwater flavor. These mood boards provide fans with inspiration on how to integrate vitaminwater colors into their décor.
The featured mood boards include:
- Energy Tropical Citrus: A bright, cheerful environment with citrus yellows, ideal for a lively atmosphere.
- Focus Kiwi-Strawberry: A creative and stylish space with magenta hues, accented by blue and teal, suitable for work or entertaining.
- Squeezed Lemonade: A teal and gray palette with metallic pops, perfect for adding texture and a touch of glam to a transitional interior.
- Refresh Tropical Mango: A vibrant mix of watermelon and lime colors, creating a modern boho aesthetic with natural influences.
- XXX Acai Blueberry Pomegranate: A bold, contemporary luxe design with red hues and fluid silhouettes, perfect for those seeking a daring look.
Kelsey Fischer expressed excitement about the collaboration, noting that bold designs are becoming increasingly popular among Havenly customers. She looks forward to seeing how fans incorporate these vitaminwater-inspired looks into their homes.