Waterloo Sparkling Water has introduced three new flavors: All Day Rosé, Pi-Ño Colada, and Mojito Mocktail. These limited-time offerings are designed to capture the essence of summer with their distinctive, alcohol-free taste profiles. Waterloo has collaborated with Guy Fieri, a renowned chef and TV personality, to promote these new flavors. Fieri expressed enthusiasm for the big flavors of the new sparkling waters, emphasizing their crisp and clean taste.
The All Day Rosé flavor is a non-alcoholic alternative to traditional sparkling rosé wines, featuring a red-fruit profile with citrus nuances and a balanced sweetness. This flavor was refined over 200 iterations, with input from sommelier Anthony Washington, who has over 25 years of experience in the wine industry. Washington praised the final product for its authentic replication of sparkling rosé wine flavors.
The Pi-Ño Colada flavor offers a blend of pineapple, toasted coconut, and dark rum notes, aiming to evoke the feel of a tropical beachside escape. Similarly, the Mojito Mocktail flavor combines fresh mint and zesty lime with earthy rum notes, tailored for refreshment in summer settings.
These new sparkling waters are available at major retailers including Whole Foods, Target, Amazon, Walmart.com, and others. They are calorie-free, sugar-free, and made with Non-GMO Project Verified natural flavors and purified carbonated water, aligning with health-conscious consumer preferences. Kathy Maurella, CMO of Waterloo, expressed excitement about the launch and the potential to attract new fans while delighting existing customers.