Welch’s Fruit Snacks has introduced FruitSide Assistance, a program designed to ease the stress of holiday travel for families with children. This initiative comes as a response to survey findings indicating that six in ten Americans consider travel to be the most stressful part of the holiday season, particularly for parents traveling with kids.
On November 26, the busiest travel day of the year, Welch’s will distribute free FruitSide Assistance kits along select highways, including I-95 between New York City and Boston, the 5 Freeway between Los Angeles and San Francisco, and Interstate 55 between Chicago and St. Louis. These kits include coloring activities, games, blankets, phone chargers, squishy toys, and Welch’s Fruit Snacks, aiming to make road trips more manageable and enjoyable.
A recent survey by Welch’s found that parents’ stress levels peak about three and a half hours into holiday travel. Key stressors include keeping kids entertained, managing temper tantrums, and addressing frequent bathroom breaks. Snacks play a crucial role in mitigating stress, with 83% of parents identifying them as essential for a successful trip. Welch’s Fruit Snacks, known for their portability, individual packaging, and mess-free design, align with parents’ preferences for travel-friendly snacks.
Jason Levine, Chief Marketing Officer at PIM Brands, noted that FruitSide Assistance is intended to bring sweetness and convenience to family travel. By addressing common travel challenges, the initiative aims to make the journey as enjoyable as the destination.