Welch’s Fruit Snacks has expanded its range with Juicefuls Fusions, a line of soft fruit snacks that pairs one flavor in the chewy outer shell with another in a liquid-filled center. The new product arrives in three combinations—Watermelon and Lemon, Green Apple and Peach, and Blueberry and Raspberry—and is positioned as a follow-up to the company’s earlier Juicefuls launch.
According to parent company PIM Brands, each bite is made with natural flavors, colors from natural sources, and provides vitamins A, C, and E. The snacks remain gluten free and peanut free, consistent with the wider Welch’s Fruit Snacks portfolio. Three pieces appear in every pouch, and the firm targets young adults who grew up with the brand but now seek more complex tastes.
Initial distribution covers several package formats. Four-ounce peg bags are available at selected convenience stores nationwide. Twenty-count boxes containing 0.8-ounce pouches have reached Walmart and Target, with additional retailers scheduled for later in the summer. A fifty-count box in the same pouch size is sold exclusively through Amazon. PIM Brands indicates that more sizes and flavor options are in development, though it did not set a timetable for future additions.
The launch follows continued category growth for the company, which has emphasized real fruit ingredients to differentiate its snacks in a competitive market. Pricing varies by retailer, and the company did not release a suggested retail price.