Pure Protein, a well-known brand within the 1440 Foods’ sports and active nutrition portfolio, has introduced a new product line called Pure Protein AMMMAZE bars. These bars are now available exclusively at 7-Eleven and Speedway stores. The AMMMAZE bars are designed to provide a combination of taste and nutritional benefits, aligning with the brand’s goal to encourage consumers to “Live Deliciously.”
Each AMMMAZE bar contains 20 grams of protein and has no added sugar. They also include a blend of 10 vitamins and minerals, making them a substantial option for those seeking a nutritious snack. The bars come in two flavors: Blackout Cake, which is aimed at chocolate enthusiasts, and Strawberry Shortcake, which offers a twist on a classic dessert flavor. These options are intended to satisfy cravings while providing energy throughout the day.
Alex Fishman, Senior Brand Director at Pure Protein, stated, “Our Pure Protein AMMMAZE bars enter the market as a line of new, more premium products from the Pure Protein portfolio. Consumers shouldn’t have to choose between a healthy choice and a tasty one when they stop into 7-Eleven or Speedway for a satisfying snack.” The introduction of these bars reflects an ongoing commitment to flavor and innovation within the brand’s offerings, responding to consumer demand for enjoyable and nostalgic flavors combined with functional nutrition.