Wholly Guacamole, one of America’s leading refrigerated guacamole brands, has partnered with Tajín to launch a new Chile Lime flavor just in time for summer snacking. The collaboration blends Wholly’s creamy guacamole with the signature chile-lime bite of Tajín Clásico seasoning, offering consumers an easy way to spice up their favorite dip.
Each 10-ounce container of Wholly Guacamole Chile Lime includes two single-serve sachets of Tajín, so snackers can customize the heat level to their liking. This format responds to growing demand for bold, spicy flavors, especially among younger consumers. A recent NCSolutions survey found that 62 percent of Gen Z shoppers are more likely to buy a product labeled spicy.
“We’re always innovating to meet our customers’ tastes,” said Christopher Monahan, brand manager of Wholly Guacamole. “By teaming up with Tajín, we’ve created a convenient snack that blends two fan favorites into one irresistible experience.”
Juan Carlos Limón, brand marketing manager at Tajín USA, added, “Our chile-lime seasoning has been a hit with Gen Z for years. Bringing Tajín into guacamole is a perfect match. Now fans can enjoy the flavors they love in a dip they already snack on regularly.”
Wholly Guacamole Chile Lime will roll out nationwide in grocery stores and online. Fans can grab a tub, shake in the included seasoning packets, and get ready to dip into a snack that delivers creamy texture and a zesty kick—no extra prep required.