Michelob ULTRA, recognized as the global beer sponsor of the NBA and the leading rapidly growing beer brand, has launched an initiative called “10-Day Dream.” This program, developed in partnership with the Atlanta Hawks, offers one fan the chance to experience life as an NBA player through a unique 10-day professional basketball contract.
The selected winner will engage in various professional experiences with the Atlanta Hawks, which includes attending an away game, receiving exclusive team gear, interacting with players, and playing on an NBA court. The initiative aims to provide fans with a glimpse into the lifestyle of an NBA athlete.
Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA, stated, “’10-Day Dream’ is about more than just basketball – it’s about giving fans the chance to experience the dream so many of them have had since they first stepped onto a court.” This initiative is part of Michelob ULTRA’s broader efforts to enhance fan engagement through its Superior Access program in collaboration with the NBA.
Participants interested in the “10-Day Dream” experience can submit a 30-second video from March 10th to March 31st, with the experience scheduled to occur from March 31 to April 9. Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks, expressed enthusiasm about the partnership, emphasizing the unique opportunity it presents to fans.
In addition to the “10-Day Dream,” consumers aged 21 and older can participate in the Courtside sweepstakes throughout the season, providing opportunities to win various NBA-related prizes, including VIP experiences and exclusive memorabilia. There is also a Courtside SMS insider program available for additional chances to win.