In a recent collaboration, SOUR PATCH KIDS has teamed up with global artist J Balvin to introduce the SOUR PATCH KIDS Sour Eggs x J Balvin Back to the Rayo Tour Sweepstakes. This initiative allows fans to enter for a chance to win one of twenty-five prize eggs. Each prize egg includes a signed Rayo album CD, merchandise from the Back to the Rayo tour, and SOUR PATCH KIDS Sour Eggs Soft & Chewy Easter Candy. The sweepstakes is open for entries from April 3rd to April 20th, 2025, with winners being notified on April 21st. Interested participants can find the entry link online.
This partnership merges J Balvin’s music with the SOUR PATCH KIDS brand, enhancing fan engagement. J Balvin expressed his enthusiasm, stating, “Everyone knows I am still a kid at heart and that I love to snack. Sour Patch Kids represents those two things together. I can’t wait to have my fans be a part of the tour through the brand.”
In conjunction with the sweepstakes, SOUR PATCH KIDS will also be present at the Back to the Rayo Tour performance in Houston on April 17th, 2025. Attendees at the Toyota Center will have the opportunity to sample SOUR PATCH KIDS Sour Eggs, further promoting the candy brand.
John Vasington, Brand Manager at Mondelēz International, commented on the collaboration, mentioning the brand’s aim to engage fans in creative ways. He noted, “We jumped at the opportunity to create a sour egg experience with the iconic and always energetic J Balvin.” The SOUR PATCH KIDS Sour Eggs are designed to complement early spring and Easter festivities, featuring Easter-themed packaging and a black raspberry flavor that is both sour and sweet. These candies are suitable for Easter egg hunts, party favors, or personal enjoyment, making them a versatile treat for the season.