Yamaha, recognized as a leader in musical instruments and audio solutions, has entered into a vendor agreement with Locally, a platform designed to connect brands with local retailers. This collaboration is set to take place in conjunction with the upcoming National Association of Music Merchants show, scheduled for January 23-25, 2025, in Anaheim. The agreement is part of Yamaha’s initiative to create a seamless omnichannel experience for its customers while reinforcing the importance of its dealer network.
Brandon Pfaff, Yamaha’s director of e-commerce, stated that the company’s objective is to engage customers in their preferred shopping environments while empowering dealer partners. The integration of Locally’s platform is intended to enhance online engagement through a streamlined tool that facilitates local retail fulfillment. Yamaha encourages dealers to participate in the program to maximize these benefits.
Through this partnership, Yamaha aims to improve its omnichannel presence by enabling real-time visibility of local inventory to customers, offering flexible purchasing options such as Buy Online, Pick-Up In-Store, and Reserve Online, Pay In-Store, and fostering increased dealer participation to promote mutual growth. This strategic move highlights Yamaha’s commitment to maintaining strong relationships with its dealers, ensuring that local retailers play a vital role in the company’s ongoing success.
Mike Massey, CEO and founder of Locally, expressed satisfaction with the partnership, emphasizing that Yamaha’s approach sets a new industry standard for integrating shopping experiences while prioritizing dealer networks.