Guayakí Yerba Mate has officially rebranded as Yerba Madre, a name that reflects the brand’s longstanding commitment to regenerative agriculture, Indigenous partnerships, and cultural heritage. The new identity—translated as “Mother Herb”—honors Mother Earth and the Indigenous traditions that have shaped yerba mate cultivation for generations.
Yerba Madre’s rebrand includes a continued emphasis on regenerative organic practices. Its first product under the new name, Regenerative Organic Certified Traditional Air Dried Yerba Mate Loose Leaf, is the first yerba mate to receive ROC Gold certification. This product marks a significant milestone in sustainable beverage standards globally.
The brand’s iconic yellow cans will remain a staple, with updated designs rolling out across the U.S. in the summer and Canada in December. Yerba Madre continues to work with over 250 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay.
Executives emphasize that the rebrand is not a departure but a reaffirmation of the brand’s original values and partnerships.