For the first time, Zaxby’s is bringing its well-known sauces to retail customers across the country. The chicken chain, famous for its Chicken Fingerz and signature sauces, is launching a new product line featuring three popular sauces: Zax Sauce, Spicy Zax Sauce, and Tongue Torch Sauce. These sauces are now available for consumers to enjoy at home with their meals.
Zaxby’s has been committed to bold and original flavors for over 30 years, and this move allows fans to experience its iconic sauces even if they don’t live near a Zaxby’s restaurant. This expansion into retail meets the demand of flavor-craving consumers, enabling them to dip, dunk, and drizzle these sauces with any meal from the comfort of their homes.
Patrick Schwing, Chief Marketing and Strategy Officer at Zaxby’s, highlighted that sauce has been integral to the brand since its inception in 1990. The partnership with Litehouse for the retail development of Zaxby’s sauces aims to reach both new consumers and existing fans through grocery store aisles and online retailers. Schwing emphasized that Zaxby’s fans will now have a new way to enjoy their famous sauces at home, enhancing their everyday meals.
Just in time for summer, Zaxby’s sauces are now available at Southeast grocery stores such as Walmart, Kroger, and Winn Dixie, as well as online via Amazon. The product lineup includes 16-ounce plastic bottles of Zaxby’s classic sauces:
- Zax Sauce: A creamy, tangy sauce with a blend of signature spices.
- Spicy Zax Sauce: A twist on the famous Zax Sauce with added heat.
- Tongue Torch Sauce: Made with aged peppers, garlic, and mustard seeds, offering a bold and zesty flavor.