Zing Zang, known for its Bloody Mary mixes, is extending its flavor profile to the condiment aisle with the release of Bloody Mary Ketchup. Timed to coincide with National French Fry Day on July 11 and National Hot Dog Day on July 16, the product is being marketed as the first ketchup in the United States to replicate the taste of a Bloody Mary cocktail.
The ketchup is made from the same ingredient blend found in Zing Zang’s flagship mix, incorporating tomatoes, seven vegetable juices, Worcestershire sauce, hot sauce, and assorted seasonings. Packaged in 15-ounce squeeze bottles without high-fructose corn syrup, it will initially be available on Amazon this summer, with distribution to grocery stores, bars, and restaurants planned for later in the year.
According to Chief Executive Officer Brent Albertson, the rollout marks the company’s first foray outside beverage categories. The concept originated from an April Fool’s Day social-media post that drew high engagement and requests from consumers for a spicy ketchup option. Vice President of Marketing E. G. Fishburne said the reaction confirmed demand for a condiment that offers more heat and complexity than standard ketchup varieties.
Zing Zang’s broader portfolio includes original, blazing, and dill pickle Bloody Mary mixes, a Michelada mix, several margarita mixes, and canned ready-to-drink cocktails. The company has not disclosed suggested retail pricing for the new ketchup.